iCountry Media

These days, if you find yourself caught in the middle of a category five crap storm with hurricane force winds, you can bet it'll be made worse by the armchair pundits we've come to call bloggers. Unlike a natural disaster, there is no way to evacuate from a public relations storm. Even if you see the dark clouds gathering on the horizon, trying to out run it is futile. Sure, most companies and situated individuals have crises management plans for dealing with print and broadcast media, but what about the Internet?

An unflattering two-minute story on a network news channel is fairly simple to contain. The damage from a scathing newspaper editorial can be measured and mitigated. Not so on the Internet, anything can go viral and destroy a reputation in a matter of hours. With information (and disinformation) moving at the speed of broadband, individuals caught up in the whirlwinds of a public relations hurricane need fast, accurate, and experienced online crisis communicators. Experts agree: the Internet has changed everything about crisis communication.

iCountry Media is the leader in online crisis management, offering expertise in strategic Internet communication. Knowing how to blog isn't enough. In fact, in a crisis situation, the worst thing an inexperienced online communicator can do is attempt to dive into the Blogosphere or swim through a bunch of unfamiliar social networks. Effective online crisis management depends on knowing how to place information on the Internet, and where to place it. Using established social networks and dependable media contacts, experienced communication professionals can fly right through the wall of any public relations storm. Once in the eye of the storm, we can get a better idea of how big the crisis really is.

How vulnerable are you to an online assault? Order an Online Risk Assessment from iCountry Media and find out. Learn how many times your brand is referred to negatively on the Internet and identify potential risks. The Online Risk Assessment offers recommendations for shoring up communication firewalls and aggressive counter-attack strategies to keep you from being blown away by the fury and the flurry when an online crisis hits.